BAD BUNNY, Spotify’s #1 artist for three consecutive years, was about to drop “DeBI TiRAR MáS FOTOS”, an album inspired by the culture, history, and people of his homeland: Puerto Rico. But this time, he wanted fans to be part of the story. So we turned the tracklist reveal into a global treasure hunt. In collaboration with Google, we hid the song titles across the island using Street View imagery, placing them in the exact locations that inspired the music. Then, we replaced the titles on his Spotify profile with GPS coordinates. With no instructions or clues, fans took over. They searched beaches, streets, and barrios—uncovering hidden titles and sharing them online. Two weeks before the official release, the world was already exploring Puerto Rico, guided by the music of its most iconic voice.
